” Advert networks principally act as intermediaries amongst advertisers and publishers, although ad servers are chargeable for serving creatives to Web-sites or making decisions about which advertisements will be served.
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Google Ad Supervisor (GAM) is Google’s flagship advert server and Among the most notable gamers on the market on identify on your own.
Owned data: Advert servers produce a one source of truth, guaranteeing that no information or vital insights are dropped to bias or 3rd-get together impact.
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